Flash Motors Company Limited, a company founded by two Canadians with Jamaican roots, is set to launch a suite of products in the local electric vehicle (EV) market.
Flash Motors will distribute electric vehicles and service equipment, establish charging stations and offer software to help power the operation of sites.
“We are bringing a suite of best-in-class products to enable the electric vehicle market,” said Carey Escoffery, co-founder and chief financial officer of Flash Motors.
Escoffery and his business partner, Xavier Gordon, who serves as Flash Motors CEO, have already established local partnerships to bring their products to market.
The Flash Motors founders are primarily based in Canada but are sons of the soil, Escoffery said, noting that Gordon was born and raised in Jamaica while he was born in Canada to Jamaican parents.
Local companies associated with Flash Motors include Stewart’s Automotive Group and Wigton Windfarm.
Wigton, last week advised the Jamaica Stock Exchange that it entered into an agreement to acquire a 21 per cent shareholding in Flash Holdings Limited, the shareholder of Flash Motors Company Limited.
The publicly-listed company said the initiative forms a part of its thrust towards the diversification of its business and its involvement in projects that seek to reduce the effects of climate change and sustain a healthy environment.
“We are very much aligned with the same vision that Wigton has. We understand the need to tie electric vehicle and electric transportation to renewable sources of energy generation, so it was a natural fit for that relationship,” Escoffery said.
The Flash Motors founders operated a renewable energy business in Canada before transitioning to electric transportation and have built out charging infrastructure for the Canadian government and private firms.
Escoffery has worked as a finance manager at a Canadian multinational financial services company, BMO Financial Group, while Gordon is a former engineering manager at General Electric, Canada.
The duo is now gearing up to take Flash Motors products to Jamaica.
“Over the coming weeks and months, you will start to see our products on the roads. We have landed several vehicles in partnership with Stewart’s,” Escoffery told Loop News.
He said Flash Motors and Stewart’s are currently testing vehicles to ensure they are market-ready.
“We know that Stewart’s has a tremendous reputation when it comes to the sale and service associated with vehicles. So we are working closely with them right now as the service partner for our products,” the Flash Motors CFO said.
Flash Motors is also working to assert the value proposition of electric vehicles.
Electric vehicles have lower operating costs, greater energy efficiency, security, and positive environmental impact as they contain fewer harmful pollutants.
Electricity prices relative to the cost of fuel also has a significant impact on the attractiveness of the vehicles.
“On a relative basis, the cost for electricity in Jamaica is high, compared to other markets globally. But just the sheer efficiency of an electric drivetrain still brings significant savings in your “fueling” costs,” Escoffery said.
A Stakeholders’ Consultation Document published by the Office of Utilities Regulation (OUR) last May outlined that as the price of electricity decreases, the number of years to payback also decreases. Whereas, as gasoline prices decrease, the number of years to payback increases.
The document noted that, as cheaper renewables get into the generation mix, it will become more attractive to own an electric vehicle.
In outlining the number of motor car EVs and the charging requirements for various EV penetration levels, the OUR paper said the estimated peak demand increase for a five per cent take-up of EVs is between 40 and 50 megawatts.
Escoffery said advancements in infrastructure and regulations would help curb some of the concerns about the mobility of electric vehicles.
“We’ve seen the Jamaica Public Service as the utility take a lead in ensuring that there’s the infrastructure to support EVs. Other private players have come into the space and made significant investments to support EVs as well,” he said.
Escoffery also believes a significant number of concerns about electric vehicles would quell by the year-end. He also reckons that between 90 and 95 per cent of the charging of an electric vehicle will take place at home.
“With an electric vehicle, we treat it like our phones. When you get home, the first thing you’re going to do is charge your phone,” Escoffery declared.
He said electric vehicles distributed by Flash Motors would take the driver anywhere between a 500-kilometre range and beyond.
“We think this is more than enough for commute/travel in Jamaica.”
Escoffery also noted that incentives announced by the government in the national 2022 budget are a step in the right direction.
Finance Minister Dr Nigel Clarke last week announced that the government would incentivise the purchase of electric vehicles by reducing the import duty on Electric Motor Vehicles from 30 per cent to 10 per cent for an initial five-year period. The government would also exempt the annual registration fees on battery electric vehicles.
According to the International Energy Agency (IEA), global electric-vehicle sales grew in 2020 even while the rest of the car market suffered from the economic fallout of the coronavirus pandemic.
It projects that the global number of battery-powered and hybrid vehicles could increase from just over five million to nearly 140 million by 2030.